Successful mobile user acquisition is the single most important step to a successful app launch. Not surprisingly, it is also one of the most elusive parts of the process, and the reason almost 70% of apps fail. It’s important to make sure you have a solid plan in place in order to ensure your app doesn’t flop, but continues to generate income for years to come.
So, how do you go about acquiring mobile users, and how do you drive interest in your app? There are several ways you can drive interest in your app, and build up a solid user base. The exact strategy you use will vary depending on what type of app you have created, gaming or functional, but the general map remains the same.
1) Make the App Cross Platform
In order to drive more interest in your App its important to make it available to as many users as possible, this can mean ensuring that it is available on both Android and Apple phones. Build up the interest in your app by adding incentives, and detailed description of what the app does, and what service or function it provides. This is key to bringing in users that will become loyal repeat customers.
2) Market Over Several Sources
Make sure you don’t focus all you marketing efforts in one place, make sure to diversify your marketing strategy to include social networks, search engines, as well as market places. This will ensure that as many people as possible see your advertisements and are drawn to the app, driving downloads up.
3) Use Split Testing
Split testing is an important tool that can help you tweak an app or marketing strategy to find the most successful option. This can help you ensure you get the most out of your efforts, and provide your users with something they will both love, and share. You’d be surprised how much a small change can affect user reaction to advertisements.
App development can be a very successful business, but in order to make your app a success it’s important to help it stand out from the crowd. Following these simple tips can help you make the most out of your time investment, and give your business a greater chance at successfully taking on the market.
Diversifying your marketing, split testing, and making your app cross platform are a few ways you can help boost mobile user acquisition to make it big.