All About Gift Card Printing

Gift Card
Gift Card

If you own a business, it is very important for you to take care of your customers, not just with great customer service but with a financial incentive to encourage loyalty. No, we don’t mean that you give your customers cash. What we are saying is that you give your best customers gift cards that they can use when doing business with you. If not that, give them the opportunity to market your business by selling gift cards to them.

While in the past gift cards were printed on paper, today’s gift cards are made of plastic cards that are electronically loaded with value. If you search for “gift card printing” on Google, you will see that there are many companies out there that specialize in printing electronic gift cards. But how does it work?

Well, it works this way. First, you need to choose your gift card. While rectangle (that’s the size of a credit) is the first shape that comes to mind when you say “gift cards”, the truth is that they actually come in different shapes. Some are shaped like dog tags or are circular in shape. But if you want to project a professional image for your business, you might want to stick to the regular rectangular cards.

Once you have chosen the type of card you want printed, you can then proceed to uploading your graphic or having one made for you. As we said earlier, there are many printing companies out there, and most of them offer design services for free. No matter if you have your own design or if you want something made for you, make sure to communicate it to your printers. The printers will then get back to your with a design proof that you need to approve. Once approved, they will then proceed to print it.

How much you need to pay really depends on how many you want to be printed by these gift card printing specialists. But for your own sake, make sure to print in bulk because one, you can market to as many people as possible, and two, it will be cheaper per card if you pay the price of bulk.

Having gift cards printed is really just the first step. Maintaining a gift card program requires technological expertise. Your printer should be able to walk you through the process and maybe even help get you started by referring a point-of-sale or POS system for you.

How do you load value to gift cards? And how can a plastic card hold value? Cards can hold value through barcode, magstripe, and face-value for one-time cards. What you actually use really depends on your POS software – again, you can talk with your printer for help on managing the cards.

Before you decide on a card printer, however, make sure that you get a quote from at least three printers. More important, make sure that you get a sample from these printers so you can compare and determine which one offers the best quality.