Legal marketing is no less competitive than other industries in this day and age. If you are a personal injury lawyer, it is vital that you differentiate yourself on the web so that you can stand out. An ideal personal injury lawyer SEO strategy will increase your ranking factor on the search engines. This is imperative as organic search is proven to be the best way to attain new clients. Keep in mind, however, that Law SEO is a long-term process, and it can take several months to see substantial results.
Optimizing Your Site For On-Page SEO
This is an obvious step, but it is so crucial to search engine optimization that it is worth covering. In this digital era, you need to have a website as it is more important than your physical location. An attorney’s site gives you access to the entire market, allowing prospects to find and review your services.
Your website structure shows the search engines algorithms what pages are the most important. If you have a site already, you can take action today in order to improve its structure. The site contains pages, posts and links. The structure shows how your content is grouped and categorized for the visitors. An ideal one ensures that it provides users with great user experience.
Google My Business (GMB)
Another important factor when it comes to personal injury lawyer SEO is claiming and verifying your business using GMB. This is where you add your phone number, business addresses and any other information that you would like to show up in the local searches. Once you have done this for your firm, GMB allows you to appear on Google Maps, Local Finder, Local Pack and even organic rankings. If your focus is on local search engine optimization, which is the ideal place for personal injury lawyers to start, then it is important to claim your GMB as it makes it easier for prospective clients to find you.
Another important thing that goes without saying is keyword research. This task requires you to get inside the head of your potential clients. Write down all the phrases, questions and terms that your imaginary clients would type into Google when looking for your services. It is always advisable to be creative and think out of the box.
If you are personal injury lawyer, think of phrases such as ‘car accident attorney’ and if you are from Toronto, ‘personal injury attorney Toronto’. What terms would you want your site to show up in the first search results page for? Chances are your competitors are already focusing on the most obvious phrases, but you may come across hidden gems such as ‘neck pain from car accident’.
Once you have the list, utilize a keyword planning tool to know how often the keywords get searched on a weekly or monthly basis as well as how competitive they are. The goal is to look for keywords with a high search and low competition.
Once you’ve done this, you will have keywords for creating your content. For more on personal injury lawyer SEO and other inquiries, reach out to WebClimb