Mobile Application Buying For Newbies

Phone and Watch Apps

If you’re trying to get into mobile application buying, you need some advice. Anyone can buy an app, but not everyone knows how to avoid the ones that are no good. If you want to know more, then keep reading for the info you need.

When you are going to buy an app you need to make sure that it has good reviews backing it. If it doesn’t have any reviews yet, you need to wait for a few weeks or days at least for someone to talk about it. You don’t want to be the person that spends the money on it just to find out that it’s not worth it. There are some ways to get your money back, but if you want to be super careful then don’t try to use an app that is not really well known yet until it has been tested by other people.

You should try to find out if there is a demo for the application before you buy it. When you get a demo you may only have a limited amount of time to use it or it may only have limited features. Sometimes you don’t get the full experience if you go this route so you may want to still look at reviews to make sure that this is right for you. Some demos are really good and then when you get the program paid for, you find out that it’s not that good. It is good to at least try the demo though if that’s all you have instead of reviews but still be careful.

Make sure that you are buying the apps through a source that is legitimate. Don’t buy an app from a website that just says you can pay them via PayPal or some other way and get the app. You need to go through an application store like Google Play. There are a lot of different stores like this depending on what kind of device you have, so make sure that you find the right one that has the right reputation before you spend money with them.

If you’re not happy with the mobile application then you may be able to get your money back within the next 24 hours or so. A lot of companies will let you return it if you don’t like it or if something is wrong with it. That way, you don’t have to be stuck with something that is not that good. But, you cannot try to return it a week or two after you had it just saying that you don’t like it. If you don’t like it, you need to make sure you return it within a day or two of buying it.

You can now say you know what mobile application buying consists of. It’s easy to get what you need if you are careful. Take this one step at a time if you want to be on top of this and what you can do to steer clear of apps that are bad.

Mobile App Marketing Tips

mobile app imageIf you currently own or operate a business, you are going to need to keep up with the latest changes in the marketplace. The fact is, the industry is incredibly dynamic and in order to keep up with the competition, you have to utilize innovative marketing strategies. Below we will discuss some of the best mobile app marketing tips that can keep you with the competition.

Tips:

1. Easy To Use.

The first thing that you are going to want to do is create an easy to use and mobile optimized application for your business. This application should have an easy to use interface. It should compliment your website and provide the user with reasons for having it and keeping it on their phones or mobile devices. This is going to ensure that they do not get rid of it.

2. Promotions.

You should hold exclusive mobile application promotions which further incentivizes customers to download and use your application. This is going to get more people downloading your application which will likely increase the amount of customers that see your application on their respective app store.

3. Location.

Another tip is to utilize the users location in order to offer specialized deals for the consumer. For instance, if the consumer is walking past your restaurant, store, or business, you are going to want to have your application automatically send them an exclusive offer for going to your business. This is going to increase the amount of business that you get on a regular basis by far. This type of feature is not too difficult to implement and can give you huge returns on your investment.

4. Timing.

You will also want to be sure that you use timing to your advantage as well. For instance, if you own a restaurant and you notice that Monday nights are extremely slow. You should try to hold some kind of promotion through your mobile application where you allow the first 20 or so customers to come in and get a free appetizer. Something to incentivize people to come in. That way, you can fill your tables and get people visiting your restaurant that may not have otherwise. This is only going to increase your business and overall profits.

5. Social Media.

It is important to integrate your mobile application with social media. That way, you can allow users to be able to share content across platforms.

Implement the above mobile app marketing tips for a huge return on your investment.

3 Secrets To Successful Mobile User Acquisition

image mobile deviceSuccessful mobile user acquisition is the single most important step to a successful app launch. Not surprisingly, it is also one of the most elusive parts of the process, and the reason almost 70% of apps fail. It’s important to make sure you have a solid plan in place in order to ensure your app doesn’t flop, but continues to generate income for years to come.
So, how do you go about acquiring mobile users, and how do you drive interest in your app? There are several ways you can drive interest in your app, and build up a solid user base. The exact strategy you use will vary depending on what type of app you have created, gaming or functional, but the general map remains the same.

1) Make the App Cross Platform

In order to drive more interest in your App its important to make it available to as many users as possible, this can mean ensuring that it is available on both Android and Apple phones. Build up the interest in your app by adding incentives, and detailed description of what the app does, and what service or function it provides. This is key to bringing in users that will become loyal repeat customers.
2) Market Over Several Sources

Make sure you don’t focus all you marketing efforts in one place, make sure to diversify your marketing strategy to include social networks, search engines, as well as market places. This will ensure that as many people as possible see your advertisements and are drawn to the app, driving downloads up.

3) Use Split Testing

Split testing is an important tool that can help you tweak an app or marketing strategy to find the most successful option. This can help you ensure you get the most out of your efforts, and provide your users with something they will both love, and share. You’d be surprised how much a small change can affect user reaction to advertisements.
App development can be a very successful business, but in order to make your app a success it’s important to help it stand out from the crowd. Following these simple tips can help you make the most out of your time investment, and give your business a greater chance at successfully taking on the market.

Diversifying your marketing, split testing, and making your app cross platform are a few ways you can help boost mobile user acquisition to make it big.

Finding The Right Mobile App Analytics Tool

computer and mobile picConsidering getting one of those handy mobile app analytics tools? Sounds like a great idea and you feel that it is going to help your app out in the long run? Well, if that is the case, you are about to come to a point where a decision has to be made in regards to what type of mobile app analytics tool is best for you. Here are some of the factors that you should be taking a look at before making a decision. It is important to be patient during this process as this is vital for your success as a whole.
Constantly Updated
You should also be looking to make sure that you are going with a solution that is constantly updated. It has to be updated from start to finish because that is what is required the most. If the software is not being updated, it is not going to churn out the kind of information that you are after and that can be frustrating to say the least. Go with the best software and then go with one that has a great support system in place.
This is essential when it comes to mobile app analytics.
Easy To Use
Whenever you are on the market for a tool that is going to provide analytics of any sort, you need to make sure that the interface is easy to use. The last thing anyone wants to deal with would be an interface that is downright impossible to get through and use. This can only make things that much more frustrating especially with the pressures that are already on your shoulders. Go with something that is proven to work well and then go from there. This is going to save time now and well into the future for you.
Always make sure that you are doing quality research in regards to what is on the market and how the app world is changing on a regular basis. There are many details that are not considered and that can cause more damage to the app than anything else. Look at the tools that are going to not only provide a range of information, but also look for something that is going to ensure that you are able to get the kind of quality information that is going to help progress. This is what is required.